Development
Karan Johar's production house Dharma Productions is financing this film along with Phantom Productions, which is run by four filmmakers - Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl and Madhu Mantena.
Casting
Anurag Kashyap, who is very excited about this project, said, "The story works with fresh faces, but requires a high level of chemistry and maturity in the performances. After spending months, shortlisting various actors, we finalised Sidharth and Parineeti." Reportedly, Adah Sharma is playing the second female lead in the movie and the younger sister of film's female protagonist. The film is a love triangle.
Filming
Filming began on April 18, 2013. On talking about the director Vinil Mathew, Sidharth Malhotra, who would be cast as a middle class working man in the film, said, "It didn't feel like the first day of shoot because he is so sorted and knows exactly what he wants. He made us rehearse a lot during a two month workshop before shooting began". Actress Parineeti Chopra reported that her character was a quite difficult one. It is the first collaboration for both the protagonists with each other, but however, none complained and instead, both were praising each other to be energetic and tireless. The fact that actress Adah Sharma was also involved in the cast as one of the lead characters was supposed to be kept a secret as the producers wanted to make an official announcement about it. But it was later revealed as Adah was seen shooting for the film at the Bandra Bandstand Promenade.
Music & Lyrics
The Music of the Film is given by Vishal-Shekhar while the Lyrics are written by Kumaar & Amitabh Bhattacharya.
Promotion
First look of the film was released on 12 December 2013. Trailer of the film was released on 13 December 2013.
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